What is the defenitive book in the field of Public Relations ?


Many books have been written since the 80’s and most have outdated thoughts - now with the existince of high technology and a broad media space and population prefrence - is there a book that over looks how things work and how to work things out
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2 Responses

  1. Clarissa P Says:

    “Rule # One” by C. Leslie Charles

    ISBN #1-880461-44-7
    Successories, Inc. (800) 535-2773

  2. J B Says:

    Public Relations for Dummies, 2nd Edition!