what is key public in public relation?


what is the key public to BP an oil company?what are their corporate responsibilities?thanks
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Posted in Corporations |

One Response

  1. shbharath Says:
    January 2nd, 2010 at 1:20 am

    As a public relations officer, you need to understand the consumer behaviour. If the company is short of public specifications , you have to sell in such a way that they have no other choice.The USP of a oil company should be quality and its price structure.