Does PR really benefit journalists - apart from having stories handed to them on a plate?


Can anyone think of any recent(ish) examples of when public relations have really benefitted the journalists/media?
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Posted in Media Journalism |

One Response

  1. Bryan L Says:
    December 30th, 2009 at 10:54 am

    Many journalists will tell you that PR releases are only useful in generating story ideas; if a full story is coming out of a release, it’s usually a brief tucked away somewhere deep in the A section or the local section.

    That said, PR reps can be useful in a lot of small, but important instances. Frequently, PR reps have easy access to information journalists wouldn’t be able to get as quickly. So, for instance, in a major power outage, an electric company PR rep would have up-to-the-minute statistics on how many people are affected, and where the outages are, specifically.