I provide writing services- e.g. press releases, media kits, assist in launching newsletters and magazines. As a former newspaper journalist, I am professional and experienced in getting the word out to mainstream media.
i have a part-time public relations business. what’s the best way to attract new clients?
I provide writing services- e.g. press releases, media kits, assist in launching newsletters and magazines. As a former newspaper journalist, I am professional and experienced in getting the word out to mainstream media.
5 Responses
November 9th, 2009 at 11:26 pm
You should hire a full time public relations business to get the word out about your part time public relations business.
I’m sure you can find a competent one in your area, who wouldn’t mind competition from you (yea, right).
Maybe you should put a coupon in one of those penny-saver papers.
November 12th, 2009 at 1:33 am
Wait, how you can you have opened a business and not know how to go about it?
Especially in public relations… you are a liaison. Your job is to talk.
Your question doesn’t make sense.
November 14th, 2009 at 1:15 am
Make some business cards and hand one out to every person you come in contact with. I don’t pay for any advertising. 10 years ago I was in the same position…now I am bombarded because word of MOUTH is the BEST source of advertising you’ll ever have. So, do the job Right with everyone, no shortcuts…EVER
November 14th, 2009 at 12:57 pm
Using your PR savvy-ness… go to as many public functions as possible…get out there and introduce yourself and prepare a target list of specialties that you are strong in…utilize ideas from people even who are not as experienced…new ideas are very fundamental in a growing business…gather info from a marketing/sales consultant whom you may know of and develop a strategy of a plan from there…good luck….
November 15th, 2009 at 6:06 pm
Sorry to bombard you
Here’s a few ideas - some are aimed at CPAs but hopefully the ideas apply to other client-centered businesses. I think the first one is right up your alley with your experience writing for a newspaper. Also what about a newsletter for members of your chamber of commerce? If it has enough info to be useful, they’ll read it. If they like your style, they might want you to do the same thing for them. Hope this helps!
Well written press releases can build name recognition and credibility - Reinsel & Company LLP, 2004. Available at
“Making the most of remnant space advertising.” NFIB.com, (March 24, 2006). Available at
“Time to advertise!…using a variety of print, radio and online ads to build name recognition and attract customers.” Accounting Technology, v.22, no.1 (January/February 2006): p.22. Available at
Adding trade shows to your marketing mix - Association for Accounting Marketing, [2004]. Available at
“What’s new with newsletters? Resellers and accountants, with encouragement from their vendors, are using newsletters as an effective marketing tool.” Accounting Technology, v.19, no.3, (April 2003): p.30. Available at
“What’s the big idea? A bit of creative thinking can pack a powerful marketing punch.” INSIGHT, v.52, no.1, (June 2002): p.21. Available at