This is our midterm case:
Give me an idea on how to campaign/PR mashedcorn as a raw ingredient in alternative for potato’s for ex: corn chips instead of potato chips that is it should be gourmet food… the corn should be promoted to gourmet chefs must also create an advertising/promotion/sales collateral and must show people the advantages and privie an appetizing merchandising material to deliver what the product is.
July 2nd, 2009 at 10:21 am
HI
It might be fun to develop a character marketing campaign around a talking corn cobb, private eye (who is very funny), promoting the health benefits of corn over potato products. And, the sustainablilty advantages (better to grow corn than potatoes (if it’s true …I don’t know) for the environment. Good luck.