public relation is among the 4ps, which is the promotion part of it. This is design to improve a business`s standing in the eye of consumers and other interested groups inorder words businesses seeking good publicity
Marketing mix refers to utilizing many marketing outlets, such as tradeshows, advertising, brochures, etc. PR is technically not in a marketing mix, but it is similar in its promotional nature, smaller companies will often rely on marketing departments to generate PR since they are the creative arm of a company.
PR is like free advertising, it only costs you labor to write and distribute press releases, if the release gets run in the media it is does not cost any thing.
May 25th, 2009 at 10:15 pm
public relation is among the 4ps, which is the promotion part of it. This is design to improve a business`s standing in the eye of consumers and other interested groups inorder words businesses seeking good publicity
May 28th, 2009 at 11:03 am
Marketing mix refers to utilizing many marketing outlets, such as tradeshows, advertising, brochures, etc. PR is technically not in a marketing mix, but it is similar in its promotional nature, smaller companies will often rely on marketing departments to generate PR since they are the creative arm of a company.
PR is like free advertising, it only costs you labor to write and distribute press releases, if the release gets run in the media it is does not cost any thing.
Nothing in the marketing mix is free.