Verbund is an Austrian hydro power company and has more than 80 power plants located in the high region of the Alps. Some have become quite a touris attraction hosting visits of guests throughout the year. However, many people are still unaware of Verbund and what it actually does!
What could Verbund do to try and expand this aspect of tourism (also visits from across borders) and therefore improve its reputation and public image? What possibilities do you see for public relations?
